Generate loyalty and higher
revenue with a personalized
shopping experience
The Portable Shopping
System (PSS) from Symbol
is a complete solution
for giving customers in
retail operations a better
shopping experience. Consisting
of a rugged mobile computer,
wireless infrastructure
components, application
software, device dispenser/checkout
station and a printer,
the PSS allows you to
quickly deploy the latest
in shopping convenience
for your customers. With
the PSS, your customers
confirm prices, scan items
they want to purchase
and see a running total
of their purchases. Using
wireless locating technology,
you are able to suggest
purchases when the customer
is in a specific area
of your store ? or when
paired with a loyalty
program, you may offer
on-the-spot purchase discounts.
| Business
challenge |
Solution |
| If
you aren’t able
to give customers
tailored buying
experiences, you
risk losing their
business to competitors
who do. |
The
PSS allows you to
see — in great detail
— what’s in a customer’s
shopping cart as
well as maintain
a record of purchases
for an ongoing picture
of buying habits.
You’re able to use
this information
to develop customized
messages and product
offerings aimed
at increasing sales
and building customer
loyalty. |
| You
want to customize
the customer’s shopping
experience, but
you can’t afford
to invest in technology
customers won’t
use. |
The
PSS is designed
to be simple enough
for every customer
to easily understand
and use, increasing
the adoption of
the technology and
your return on investment. |
| You
need to integrate
your systems to
reduce IT management
costs and gain better
insights into your
retail operations. |
Because
the PSS integrates
with your existing
point-of-sale systems,
wireless infrastructure
and enterprise applications,
you are able to
see what your customers
are buying without
overburdening your
IT department with
additional system
design and maintenance. |
| Tight
retail profit margins
make it imperative
to reduce your labor
costs at the checkout
line and in the
retail aisle. |
Using
the PSS card swipe
reader, your customers
are able to complete
transactions themselves,
reducing the need
for cashiers. Customers
also make more accurate
selections in the
aisles with the
PSS, reducing your
re-shelving costs. |
|
